Featured Case Studies
Please take a moment to look at our featured case studies. You may also like to browse our testimonials.
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News Limited
Mini Cookbook Collection
Penguin created miniature cookbooks using content from our bestselling cookery titles. These mini cookbooks were then used by several of News Limited's newspapers, including the Herald Sun, to increase sales.
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UNCLE TOBYS
UNCLE TOBYS Oats Cholesterol Challenge online - customised CSIRO content
Penguin worked with Uncle Tobys and the CSIRO to develop customised content for a six week online Oats Cholesterol Challenge featured on the UNCLE TOBYS website.
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McDonald's
DK Books in Happy Meals
Via their key promotions and marketing agency, Creata, McDonald’s were on the lookout for a unique offering for their Happy Meal program. As an alternative to the traditional toy, the DK Eyewonder and Look Closer books were selected from our huge range of non fiction titles for children. They were so successful that McDonald’s repeated the promotion with a selection of titles from DK’s Watch Me Grow range in 2010.
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Green's General Foods
Penguin worked with the Green's marketing agency to create exclusive children’s mini-books to drive sales and introduce new consumers to the Green's brand.
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The Weekly Times
The Weekly Times, Australia's largest rural newspaper, use a selection of our reference titles to increase readership levels by driving their annual subscription uptake.
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Pfizer
Pfizer Animal Health have been branding DK Pocket Guides in order to increase brand awareness while providing consumers with a useful complimentary gift.
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St. George Bank
St.George Bank offered their long-standing clients a branded copy of Paul Clitheroe's Making Money, in order to show their appreciation as part of a rewards and recognition strategy.
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Grand Pacific Tours
A branded version of the DK Eyewitness Travel Guide to New Zealand is used as a booking incentive and give-away at travel trade shows.
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KAZ
A promotional match made in heaven saw KAZ Australia using Kaz Cooke's Little Book of Excuses as the perfect premium to accompany a successful direct mail campaign.
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Peter Lehmann Wines
Peter Lehmann’s offered copies of the Penguin Good Autralian Wine Guide as a gift with purchase through an exclusive retailer.
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